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GuliTech - Digital Marketing Institute

STEP INTO DIGITAL MARKETING

Rohtak's No.#1 Digital Marketing

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GuliTech is not an Institute in Rohtak only, it's company which has delivered more than 800+ Projects across the globe and has awarded by CIO - Best Digital Marketing Agency Award

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Digital Marketing Institute in Rohtak
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Digital Marketing Institute in Rohtak

GuliTech - A Way To Digital Dunia

Digital Marketing Institute in Rohtak

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Digital Marketing Institute in Rohtak

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Digital Marketing Course in Rohtak

Curriculum of Digital Marketing Course in Rohtak by GuliTech

In this Digital marketing course in Rohtak, you'll gain hands-on experience with over 30 modules. You'll start by building a website without using advanced technology and progress to effectively promoting your brand online. Let's explore digital marketing curriculum.

 
  • ✔ What is Marketing?
  • ✔ Understanding Marketing Process
  • ✔ 7P’s of Marketing.
  • ✔ B2B vs B2C Marketing
  • ✔ What is Digital Marketing?
  • ✔ Why Digital Marketing wins over Traditional Marketing?
  • ✔ Understanding Digital Marketing Process
  • ✔ What is Branding?
  • ✔ What is Graphic Designing?
  • ✔ Graphic Designing Tools
  • ✔ Design your Logo
  • ✔ Design your Resume
  • ✔ Design a Web-Banner
  • ✔ Design a Letter-Head
  • ✔ Design a Business Card
  • ✔ Design a Business Flyer
  • ✔ Design an E-Book
  • ✔ Importance of Video Content
  • ✔ Types of Videos
  • ✔ All that goes into making a Video
  • ✔ Video Creation and Editing – Level 1
  • ✔ Video Creation and Editing – Level 2
  • ✔ Video Creation and Editing – Level 3
  • ✔ How to shoot your own Video?
  • ✔ Practical Assessment – Creating a Video
  • ✔ What is Domain?
  • ✔ What is Sub-Domain?
  • ✔ What is Hosting?
  • ✔ Types of Hosting
  • ✔ Different Plans of Hosting
  • ✔ What are TLD’s and Domain Extensions?
  • ✔ Shared Hosting Vs Dedicated Hosting
  • ✔ Introduction to Websites
  • ✔ Difference between Website and Blogs
  • ✔ Importance of Websites
  • ✔ Building a wireframe for the Website
  • ✔ What is CMS (Content Management System)?
  • ✔ What are the different types of CMS?
  • ✔ Introduction to WordPress
  • ✔ Free Themes v/s Paid Themes
  • ✔ What are Plugins? Importance of Plugins
  • ✔ Page Builder Plugin – Elementor
  • ✔ Widgets, Menus, and Settings
  • ✔ How to Customise a Website & Build Layouts
  • ✔ Pages v/s Posts
  • ✔ How to Create E-Commerce Website?
  • ✔ Blog Websites
  • ✔ Personal Websites
  • ✔ Corporate Website
  • News Websites
  • ✔ Introduction to Blogging
  • ✔ Evolution of Blogging
  • ✔ What is a Blog?
  • ✔ Who is a Blogger?
  • ✔ Why Blogging? – Importance of Blogging
  • ✔ Different Blogging Platforms
  • ✔ Who can Blog?
  • ✔ Blog Topic Ideas
  • ✔ Types of Blogs
  • ✔ Essential Tools for Blogging
  • ✔ What makes a Good Blog
  • ✔ Examples of Good Blog
  • ✔ How to promote your Blog?
  • ✔ How to convert Blog into Business?
  • ✔ What is Email Marketing?
  • ✔ How Email works?
  • ✔ Types of E-mail
  • ✔ What is ‘Bounce’?
  • ✔ What is Spam?
  • ✔ Tricks to land in inbox instead of Spam Folder
  • ✔ What is Single Opt-in and Double Opt-in?
  • ✔ Types of Marketing E-mailers
  • ✔ Basic Automation Strategy
  • ✔ Types of Automation in Email Marketing
  • ✔ A/B Testing and Reporting
  • ✔ How to create List & Audience for Email Automation.
  • ✔ Email Automation Tools
  • ✔ Purchase Automations
  • ✔ Upsell Automations
  • ✔ What is Search?
  • ✔ What is Search Engine?
  • ✔ What is Search Engine Optimization?
  • ✔ Types of Search Engines and How it Works
  • ✔ Popular Search Engine
  • ✔ What a Search Engine Do?
  • ✔ White Hat, Black Hat, and Grey Hat SEO
  • ✔ SEO Techniques
  • ✔ Different types of SEO
  • ✔ What is Google Crawler/Bot?
  • ✔ On-page SEO and its steps
  • ✔ What is Page rank and its importance
  • ✔ Off page SEO and Strategy
  • ✔ Different types of keywords and the importance of keywords in SEO
  • ✔ How to do Keyword Research and tools to use
  • ✔ Title Tag, Meta Description, Anchor Links, Header Tags
  • ✔ Image and Video Optimization
  • ✔ What are Backlinks? How to build an effective Backlink Strategy
  • ✔ Do’s and Dont’s of Link Building
  • ✔ What is Local SEO? How it works
  • ✔ Business listing on GMB (Google My Business)
  • ✔ Google Search Console
  • ✔ Understanding Webmaster guidelines and use-cases
  • ✔ Sitemap Submission
  • ✔ Google Algorithm updates [Penguin, Panda, Hummingbird, Rankbrain and more]
  • ✔ What is AMP (Accelerated Mobile Pages)?
  • ✔ SEO Site Auditing
  • ✔ What is the Knowledge Graph?
  • ✔ What are the Featured Snippets? Types of Featured Snippets
  • ✔ How to rank in the Featured Snippets?
  • ✔ Page Speed Optimization
  • ✔ What is Social Media?
  • ✔ What is Social Media Marketing?
  • ✔ Top Social Media Activities
  • ✔ Organic vs Paid Social Media Marketing
  • ✔ Social Media Strategy
  • ✔ 6 Primary categories of Social Media
  • ✔ Difference between Profile, Page, and Groups
  • ✔ Types of Facebook Groups
  • ✔ Facebook for Business
  • ✔ How to optimize Facebook Business page?
  • ✔ What are Facebook Insights?
  • ✔ Analyzing Facebook Insights
  • ✔ How to plan a content calendar for your Business?
  • ✔ Facebook Ads Manager
  • ✔ Types of Facebook Ads
  • ✔ Facebook Remarketing
  • ✔ What is Facebook pixel? How to integrate it?
  • ✔ How does Pixel work?
  • ✔ How to track conversions from your Facebook ads?
  • ✔ Types of Facebook Audience
  • ✔ Facebook Ads – Best Practices
  • ✔ Facebook Business Manager
  • ✔ Facebook Ads for Local Business
  • ✔ Facebook Ads Analysis & Reporting
  • ✔ Instagram History
  • ✔ Why Instagram?
  • ✔ Instagram Algorithm
  • ✔ How to use Instagram for Business?
  • ✔ Optimizing Business Profile (BIO)
  • ✔ Types of posts on Instagram
  • ✔ Good practices / Optimizing Instagram post
  • ✔ Branded Content
  • ✔ Instagram Insights (How to check and Analyse)
  • ✔ Instagram Stories
  • ✔ How to get engagement through Stories
  • ✔ Instagram Story Highlights
  • ✔ What is IGTV?
  • ✔ Why IGTV?
  • ✔ How to optimize IGTV Video
  • ✔ Instagram Ads
  • ✔ Types of Ads
  • ✔ Pre-requisites to do Ads
  • ✔ Tools for creatives and stories
  • ✔ Tools for Scheduling post
  • ✔ What is Linkedin?
  • ✔ Why Linkedin?
  • ✔ Importance of a good Linkedin Profile
  • ✔ Linkedin Profile Optimisation
  • ✔ The Linkedin Profile URL structure
  • ✔ Linkedin Profile Badge
  • ✔ Types of Posts on Linkedin
  • ✔ Importance of Articles on Linkedin
  • ✔ Degrees of Connection and why it’s important
  • ✔ Career Advice
  • ✔ Salary Insight
  • ✔ Social Selling Index
  • ✔ Jobs on Linkedin
  • ✔ Creating Job Alerts
  • ✔ Types of Messages on Linkedin
  • ✔ Types of Accounts on Linkedin
  • ✔ Company Pages on Linkedin
  • ✔ Company Page Analytics
  • ✔ Importance of Youtube
  • ✔ Importance of Video Optimization on Youtube
  • ✔ How to monetize through Youtube?
  • ✔ Youtube Channels
  • ✔ Youtube Community
  • ✔ Youtube Stories
  • ✔ Youtube Live
  • ✔ Case Study on a Youtube Channel
  • ✔ Youtube Creator Studio
  • ✔ Youtube Analytics
  • ✔ Youtube Channel Settings & Customisations
  • ✔ Youtube Video Manager Features
  • ✔ Overview Understanding inorganic search results
  • ✔ Introduction to Google adwords & PPC advertising
  • ✔ Understanding adwords account structure
  • ✔ Campaigns, Adgroups, Ads, Keywords, etc.
  • ✔ Types of Advertising campaigns- Search, Display, Shopping & video
  • ✔ Difference between search & display campaign
  • ✔ Understanding Adwords Algorithm
  • ✔ How does adwords rank ads?
  • ✔ Understanding Adwords algorithm (adrank) in detail with examples
  • ✔ What is quality score?
  • ✔ Why quality score is important?
  • ✔ What is CTR?
  • ✔ Why CTR is important?
  • ✔ Understanding Bids
  • ✔ Introduction to Search Network
  • ✔ Importance of Quality Score and Ad Rank
  • ✔ Campaign Structure and its importance
  • ✔ Understanding Campaign Goals to reach business objectives
  • ✔ Campaign Settings
  • ✔ Types of Bidding Strategies
  • ✔ Types of Ad-copies
  • ✔ Ad-Extensions
  • ✔ Keyword Planner
  • ✔ Keyword Research for Google Ads
  • ✔ Setting-up a Search Campaign
  • ✔ Ad scheduling and Budgeting
  • ✔ Keyword Match Types and its importance
  • ✔ Setting up Conversion Tracker
  • ✔ Negative Keywords and how to use them effectively
  • ✔ Search Term Report
  • ✔ How to use auction Insights for Competitor Analysis?
  • ✔ Analyzing Campaign Performance
  • ✔ Campaign Optimization
  • ✔ Campaign Analysis and Reporting
  • ✔ Introduction to Display Network
  • ✔ Targeting Options in Display Network
  • ✔ Ad Formats in Display
  • ✔ Campaign goals
  • ✔ Display Ads vs Video Ads
  • ✔ Campaign Settings
  • ✔ Types of Bidding Strategies
  • ✔ Analyzing Campaign Performance
  • ✔ Campaign Optimization
  • ✔ Campaign Analysis and Reporting
  • ✔ Types of Ads on Youtube
  • ✔ Types of Video Ads
  • ✔ Skippable v/s Unskippable Ads
  • ✔ Bidding Strategies
  • ✔ Campaign Settings and Features
  • ✔ Campaign Optimisation
  • ✔ Campaign Analysis and Reporting
    • ✔ How to create & Set up Mobile App Campaign

     

  • ✔ What are Shopping Ads?
  • ✔ Who can do Shopping Ads?
  • ✔ Benefits of Shopping Ads
  • ✔ How shopping ads work
  • ✔ What is a Google Merchant Account?
  • ✔ Setting-up a Google Merchant Account
  • ✔ Importance of product feed and how to create and update?
  • ✔ Setting up Shopping Campaigns
  • ✔ Campaign Analysis & Optimization
  • ✔ Remarketing v/s Dynamic remarketing
  • ✔ Setting-up Remarketing Tags
  • ✔ Creating Remarketing Lists
  • ✔ How to create a remarketing campaign for Search, Display and Video Ads?
    • ✔ How to Set up Performance Max Campaign

     

  • ✔ How to Setup a GMB Listing
  • ✔ Navigation of GMB Dashboard 
  • ✔ GMB Ranking Factors
  • ✔ What are Citations?
  • ✔ How to Boost GMB Profile?
  • ✔ Handling Reviews- Positive & Negative
  • ✔ Local Ads from GMB Dashboard
  • ✔ Google Algorithm Updates that affects GMB Profile
  • ✔ Introduction to Web Analytics
  • ✔ Importance of Web Analytics
  • ✔ Embedding tracking code on a website
  • ✔ Difference between Account, Property, and Views
  • ✔ Defining KPI’s
  • ✔ Measuring KPI’s
  • ✔ Real-time data tracking
  • ✔ Understanding Consumer Behaviour through Audience Insights
  • ✔ Customer Lifetime Value Metric Report
  • ✔ Understanding Acquisition Channels
  • ✔ Analysing and Understanding Website Insights
  • ✔ Linking of other accounts
  • ✔ Importance of Campaign URL Builder and its usage
  • ✔ Defining Goals, Conversions & Events
  • ✔ Multi-channel funnel and E-commerce Tracking
  • ✔ Difference between Properties & Views
  • ✔ Creating Views
  • ✔ Applying Filters to Views
  • ✔ Creating Custom Alerts
  • ✔ Custom Reports and Dashboards
  • ✔ Using Web Analytics Data to come up with future marketing strategies and plans
  • ✔ Google Analytics account set-up for a website
  • ✔ Understanding Consumer Behaviour through Audience Insights
  • ✔ Introduction to Affiliate Marketing
  • ✔ What is Affiliate marketing and how it works?
  • ✔ Difference between Advertiser, Publisher and Affiliate networks
  • ✔ How to make money through Affiliate Programs?
  • ✔ How to sign up for Affiliate networks and Integrate with a website?
  • ✔ What are the Pre-requisites for Affiliate Marketing?
  • ✔ Top affiliate marketing platforms in India
  • ✔ How to create an effective affiliate Strategy?
  • ✔ Affiliate Marketing Secrets

  • ✔ Earn money with website monetization from Google AdSense

     

  • ✔ Understanding Mobile Devices
  • ✔ Mobile Marketing and Social Media
  • ✔ Mobile Marketing Measurement and Analytics
  • ✔ Fundamentals of Mobile Marketing
  • ✔ Key industry terminology
  • ✔ Creating mobile website through WordPress
  • ✔ Using tools to create mobile websites
  • ✔ Using tools to create mobile app
  • ✔ Advertising on Mobile (App & Web)
  • ✔ Targeting ads on Apps
  • ✔ Targeting ads via Location
  • ✔ Targeting ads on Search Engine
  • ✔ Content Marketing on Mobile
  • ✔ Mobile strategy-segmentations option targeting and differentiation
  • ✔ Uploading mobile App in Play Store and App Store
  • ✔ ASO [App Store Optimisation – App SEO]
  • Keyword Research
  • ✔ What Is Event Marketing?
  • ✔ Why Is Event Marketing Important?
  • ✔ Types of Events
  • ✔ How to Measure Event Marketing Success?
  • ✔ How to Promote an Event on Social Media?
  • ✔ 5 Event Marketing Mistakes to Avoid
    • ✔ How to prepare for Google’s Exam?

People Love GuliTech

"I can't thank the GuliTech Digital Marketing Course Institute in Rohtak enough for transforming my career! The comprehensive courses, expert instructors, and hands-on projects gave me the skills and confidence to excel in the dynamic world of digital marketing. Their up-to-date curriculum and supportive community make it the ultimate destination for anyone seeking success in this field!"

Kajal Bagla Director at Roots Infratech

"GuliTech Digital Marketing Course Institute in Rohtak is a game-changer! Their digital marketing institute exceeded all my expectations. The practical approach to learning, personalized guidance, and industry-relevant curriculum allowed me to develop in-demand skills. Thanks to GuliTech, I now confidently navigate the digital landscape, and my career has taken off in exciting new directions."

Sandeep Rastogi Google Ads Expert At Accenture

"GuliTech digital marketing institute in Rohtak is a true gem! The experienced faculty and hands-on learning approach empowered me to master the latest marketing trends and strategies. With their unwavering support and cutting-edge resources, I feel equipped to succeed in the competitive digital arena. I highly recommend Gulisons to all aspiring marketers!"

Mohit Rana Owner Of Expert Digi

"Enrolling at GuliTech Digital marketing institute in Rohtak was the best decision of my career! Their digital marketing institute provided top-notch training, industry insights, and practical experience. The passionate instructors and engaging curriculum made learning enjoyable. Thanks to GuliTech, I now feel ready to conquer the digital marketing world with confidence and competence."

Rahul Khurana SEO Expert at Google

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