Transparency
Open and transparent communication can only ensure success in negotiation. The founders and the investors should clearly state their expectations, concerns, and long-term goals. Clear communication generates trust and leads to more equitable agreements.

3. Balancing Interests
Negotiations must strike a balance between founder control and investor protection. Investors do require certain guarantees about the capital invested, but the founders need to be in control just enough to chart the vision and culture of the company. The terms must be brought into both parties so that they benefit for long-term success rather than short-term profit-making.